SEO, or search engine optimization, is a critical aspect of online marketing. By optimizing your website for search engines, you can improve your visibility and attract more potential customers. However, SEO can be a complex and ever-changing field, which can make it difficult to keep up with the latest best practices. Here are some SEO hacks for staying on top of your SEO game.
Create an illustrated guide
This first of these SEO hacks can be incredibly powerful. Think about an electronic or mechanical device that you had a tough time figuring out how to use in the past. How did you figure out how it worked well? So many manufacturers provide manuals or guides for using or assembling items. However, many of them fail to truly help the user figure out how to use it. That’s where you come in.
If you can put together a helpful guide that can illustrate how to do something, it would be incredibly useful for people. Google will take notice and you will rank higher by doing this.
Write more in-depth blog posts
Don’t just write 300-500 word blog posts. When you provide really detailed and comprehensive posts, Google will usually rank you higher in the search engine results pages.
This is because you are demonstrating that you are an expert on the topic at hand. If you can become known as a thought leader in your industry, this will go a long way in helping your SEO efforts.
Additionally, longer posts will increase your dwell time which is a signal to Google that people are engaged with your content. Just make sure that your posts are truly informative and helpful, and not just a fluff piece designed to fill up space.
Quality content tends to rank very well on Google. That is what Google is looking for to increase the user experience and keep people coming back to them for answers to their questions.
Another way to help engage your readers and increase dwell time is to add video to your site. The best way to do this is to add your own videos from YouTube. However, if you don’t have a channel and don’t want to make a video, you can use another person’s video on the same topic to help increase your dwell time.
Covering every aspect of a broad search term can help you rank very high. Just be sure to attack that search term from every single angle you can think of.
Break up super long posts into multi-part posts
While I advocate for long copy in many cases, you can overdo it at times. For instance, a 10,000 word blog post is just way too long. No one is going to read that in one sitting.
Instead, you can break up your long posts into multiple parts. One of the ranking factors for pages on Google is if people click through to other pages on your site. If you have a long post and break it up into multiple pages, that can help increase your ranking on SERPs.
Just make sure each part of the post stands on its own and is informative enough to warrant being its own page. You don’t want to end up with a bunch of really short posts that don’t provide much value. Writing blog posts that are the ideal length can be a challenge at time.
Don’t always write the question in your blog posts
Instead, use the blog post title as an opportunity to tell them what is in the post.
For example, instead of writing, “How can you take better pictures in low lighting,” try this title instead, “Take better pictures in low lighting with 7 easy tips”.
People are looking for a title of the blog that will have the answers they are looking for. When you write your titles in this way, people are more likely to click because the search result matches what they are seeking.
Secondly, Google will pick up on this title as well and rank your post higher since it is relevant to what people are searching for instead of just repeating their question.
Write shorter blog posts in the early stages of your blog
The last of the SEO hacks I will provide in this list is writing more frequent, shorter blog posts in the 1,000 word range. This can help you get ranked faster in the initial phase of your blog. By doing this, you can create more E-A-T with Google faster.
What is E-A-T? It stands for Expertise, Authoritativeness, and Trustworthiness. Google looks at these factors when determining where to rank a website.
If you can show that you are an expert on the topic, provide authoritative content, and are a trustworthy source, Google will rank your site higher.
One way to show that you are an expert is by having a lot of content on your site. If you have 30-50 short posts on your site, Google will see that as 30-50 opportunities to show that you know what you’re talking about.
Then when you write longer, more extensively on your niche, Google will rank these posts faster.